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Can you point me to a tutorial on distorting text in PS CC 2014?

I've been asked, by a friend,  to do a postcard like project that uses photos

behind text as done in the image attached of a billboard here in town.  The

word is "FAIR", not "Orlando" as in the sign.

I know how to create the open text letters and all the other steps of this

type of project, but I don't know how to distort the text letters similar to

what is done here. 

I've played around with putting each letter on a layer and trying to

distort them, but haven't had much luck in getting what I want.

Not asking for it to be done.  Teach me how or point me to a tutorial,

please.