I've had a little experience with this sort of thing, but I'd need to have a bit more information to work with. For instance, the name 'Southern Comfort', is that just reckoning to the idea of southern charm, or does it refer to a surname, like Johnathan Comfort, or Evan Comfort? You see, when I look at your logo, what jumps out at me is the giant crescent shape, and the letter 'S' formed by the cat's tail. My mind suggests to me that you should invert the logo horizontally, and take advantage of this affect to reinforce the name of your company. (C.S.) Referring to 'Southern Comfort'. Here is a quick sort of example of what I'm trying to explain.