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In answer to why they created a number of paths....  What comes to mind looking at it is if your client intends to replace the unmasked areas with something in the future.... a change in product description or brand name font on select products in the image....

Question... how does your suggestion to use the paths to make text flow around the path come into the picture with this clients work order when all he wants is to mask out and add paths in the saved JPG? ... as what you mentioned.