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How do i improve this ?


Hans Jacobs

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Hi kind people ,
i've been looking through these forums for allot of tutorials , and it helped me tremendously!

But , since i had to switch jobs because of a broken pelvis , i need a basic photoshop knowledge.
I think i can do quite enough for making advertisements.

But this one , i don't know what to do anymore to make it more appealing.
The text seems to me that it's not "there" , something bothers me about it.
And i don't know why...
I know there are a few good guys who can give me some pointers to where to go , and what to do and what not.

Kind regards,
Hans
25% TLD promotie (Medium).jpg
 
change the "your brains our care"... we only have 1...just a thought
 
Hi Hans, you may get many suggestions on this one. Are you wanting to stick with this format? Are you selling individual helmets or different graphics on the same helmets?

website: http://www.europehelmets.com/
 
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We are selling only helmets.
Not putting graphics on helmets.

This advertisement i uploaded is in dutch.
The first picture (the guy on the bycicle) wears a D3 helmet , and there is a 25% discount on it.
Same with the dirtbike rider.

My only issue with this is that the text looks "off" to me.
And i don't know what to improve , or what it has to look like.
I thought this was a decent first post to ask you guy's .
You people probably have more experience with stuff like this then me.
I'm only using CS6 for 1.5 months...

Thx already :)
 
"Your Brains, our care" should read, "Your Brain, our care".
 
I would only have the helmet with any information next to it.

eh000106_blue_1.jpg
 
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Sam is right the image is too busy, distracts from what it's supposed to be doing and it's supposed to be drawing your eyes to the information about the company.
 
Sorry, gotta run for now guys! Good luck Hans! Will check back later.
 
I agree about the busy. Part of the problem is that everything is squished together. White space! White space!

Some of the type should be varied in font size to make one or more points stand out. So, primary info, secondary info. For instance the BMX and MX lines could be smaller and maybe a different font. Not greatly different. Like some serif and some sans serif.

The motto is not centered properly. Then, same comment, too close to the above and the below message.

I do really like the header, the use of the helmet and the sideways dot com. But I can't say it enough: There needs to be more spacing between the lines, some of the lines should be shorter and not extend all the way to the borders. That looks really funky and unprofessional to me. I would also lose the extra exclamation points. In fact, I wouldn't use any at all. Let the poster generate the excitement rather than suggesting it with punctuation.

Less importantly, you might consider a border to add more space around everything. Whether it is white or a pale grey for example, it might help to open up the imagery. Breathing space please.

Those are my thoughts for the time being.
 
Just great!
I knew this was the place to ask for help!
thanks allot guy's!
If you ever need a helmet , (and you're in Europe) , let me know something :)
 

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