Unfortunately, there is a terrible error in the 1st image in the link that Paul posted.
The caption says, "Same image at 72‑ppi and 300‑ppi; inset zoom 200%". This is complete and utter nonsense. They are not the same image in any reasonable technical sense.
The one labeled as 72 ppi was artificially down-rez'ed to many fewer pixels, and then up-rez'ed back to the starting pixel dimensions so that it would display at the same size on the web page as the RH image. The data in corresponding pixels of the two images has been intentionally made different between the two images.
Do the experiment for yourself: Change the ppi without resampling, and view the before and after comparison in PS, on a web page, or any other reasonable viewing method, and you will see absolutely no difference between different ppi values. In fact, I just posted exactly this experiment a week or two ago on this forum. I'll try to find the link and post it.
Tom