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business card


agentmoeller

agentmoeller

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Recently completed this design for a local auto repair shop. Their old card just had a glowing orange wrench in a box. I thought they could use some medical imagery to go with their name.

Any thoughts on the design?


Agent
 

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  • auto_medic_1_blue_small.jpg
    auto_medic_1_blue_small.jpg
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Hi Agent,I like the design but the word Complete to me needs to be moved off the heart to see it better. Jean
 
Nice designs, but I see it as 2 designs. It seems a little too busy and I think the heart is one logo or the car on the electrograph is the logo.

I also agree with pep that the "Co" gets a bit lost, such as it is now.

One other thing, the white space on the left and right sides are not equal, so I would address that.
 
Hi Agent, for me the heart and wrench are not a good fit for the type of business. The car and the EKG readout are better.

Maybe incorporate a car related Medic symbol like this one......

medicsymbol_01.png

Otherwise, I also agree about the text overlapping the heart.
 
For me, the heart and the wrench are very strong. I like the wrench making the negative space. IamSam has a point, but I think it depends on the owners also. However, the caduceus idea seems even less relevant to me. I do like the electrograph, but not if the car is black - I don't think. But that would depend on the placement of the text. Might need to redesign it a bit if you use it alone . . .
 
So I was thinking about this agent. Lots of people can tell you I'm a better critic of logos than a designer of same! I thought I'd add a couple more thoughts. I think the blue gradient adds to the busy-ness. I also don't really think the blue works very well in the design, unless you are using the colors of the business. The border around the heart bothers me, especially since it is only noticeable on the left side. Remember too, that in business cards, it can be very difficult to rely on a border to print as you would like. It's a very exacting registration needed even with the bleed, as far as I know.

I came up with some alternate layouts, simplifications for you to look at. I know the electrograph itself is backwards but overlook that, lol; I just flipped it.

I hope you will post your designs as you work on them -- at least your final submissions to them. I imagine they would like to see more than one.

AutoMedicComp.jpg
 
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ibclare said:
So I was thinking about this agent. Lots of people can tell you I'm a better critic of logos than a designer of same! I thought I'd add a couple more thoughts. I think the blue gradient adds to the business. I also don't really think the blue works very well in the design, unless you are using the colors of the business. The border around the heart bothers me, especially since it is only noticeable on the left side. Remember too, that in business cards, it can be very difficult to rely on a border to print as you would like. It's a very exacting registration needed even with the bleed, as far as I know.

I came up with some alternate layouts, simplifications for you to look at. I know the electrograph itself is backwards but overlook that, lol; I just flipped it.

I hope you will post your designs as you work on them -- at least your final submissions to them. I imagine they would like to see more than one.

View attachment 38568
Click to expand...



Clare,

I'm looking closely at these. I like the simplicity. I may have to reconsider.


Thanks,


agent
 
The heart and wrench are good, but the typography is pretty messy.

Splitting the text with the EKG line is disrupting the layout. Try placing the flat part of the EKG line under Auto Medic (extend the flat part on the end, and flip the line graphic as ibclare has done).
I agree with ibclare in aligning the header text to the left, as it looks more interesting and less predictable than when it is centred.

Also consider changing the font for the body text, the current one looks a bit dated. Reminds me of designs from the late 90s.
 
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You're welcome agent. Simplicity is a good thing. I have learned that ruthlessness is a good thing when it comes to editing my own voluminous ideas!
 
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